Where Strategy Meets Story.
And Beauty Has Purpose.
A brand and design studio shaping visual worlds that are intentional, authentic and artfully led.
A considered approach to creativity.
I’m Karla Obst ~ art director, designer, and storyteller.
Through my studio practice, I work with brands to craft intentional, values-led identities grounded in story and soul.
My process is thoughtful, collaborative and driven by a deep appreciation for art, detail and emotion, and supported by a strong foundation in business and strategy, allowing creative decisions to be made with clarity, confidence, and long term sustainability in mind.
I believe design is about more than what we see ~ it’s how it makes us feel.
“I bring art direction, visual poetry and a photographer’s eye ~ shaping brands with soul and substance.”
Story. Artistry. Depth.
Art Direction
Strategic and soulful creative leadership across every brand touchpoint ~ from concepts and campaigns to styling and story.
Brand Design
Thoughtful brand identities crafted with clarity, purpose, and a deep understanding of who you are and what you stand for.
Website Design
Elegant, user-first websites designed to reflect your brand’s essence and create a seamless, elevated digital experience.
Visual Creation
Creative Business
Guidance
Beautiful imagery, styling and content direction to visually express your brand with cohesion, warmth and intention.
Strategic support for creative founders seeking clarity, sustainability, and confidence in how their business is shaped, so their creative work can be supported, not strained.
This offering is intentionally selective and often works best alongside creative projects, or during periods of growth and transition.
meraki
[may-rah-kee] - Greek
(n.) to put something of yourself into your work.
Soul. Creativity. Love.