Saddler & Co Mid Year Sale Campaign

Creative Direction · Strategy · Graphic Design

A refined and strategic campaign designed to capture the essence of Saddler & Co’s artisanal brand while driving engagement and conversion during the Mid Year Sale period. The goal was to create a cohesive, elevated presence across email marketing and social media that resonated with Saddler & Co’s loyal customer base.

Creative Contribution

I led the creative development of this campaign from concept to execution, ensuring consistency across platforms and alignment with the brand’s visual identity and tone of voice.

Deliverables

EDM Designs – Layout, copy refinement and visual direction for sale announcement, reminder and final call emails.

Social Media Graphics – A suite of on brand static graphic assets optimised for Instagram.

Creative Approach

The design direction was anchored in warmth and restraint using Saddler & Co’s natural palette, elegant typography and intentional whitespace to reflect the handcrafted quality of the brand. Strategic messaging guided the user journey with a clear visual hierarchy and strong calls to action, subtly balancing urgency with sophistication.