150 Years Brand Rollout – Toowoomba Grammar School

Brand Application · Graphic Design · Production Liaison

In celebration of Toowoomba Grammar School’s 150th year, I led the creative rollout of a bold and commemorative brand extension. The campaign was designed to honour the school’s heritage while creating a dynamic and celebratory presence across campus, merchandise, and public spaces.

Creative Contribution

I managed the creative execution and rollout of a diverse suite of branded materials, applying the school’s commemorative mark across both large scale environmental graphics and limited edition product designs. I worked closely with external suppliers and production teams to bring each piece to life with clarity, quality, and cohesion.

Deliverables

Environmental Design – Bow banners, street flags, and street signage

Merchandise – Custom designed caps, scarves, and ties

Limited Edition Packaging – Gin and vodka labels, special edition beer cans

Production Management – Coordination with multiple suppliers to ensure consistency, quality control and timely delivery

Creative Approach

The rollout combined tradition with bold, graphic impact, integrating the 150 year emblem with a modern design sensibility across print, product and spatial formats. Each piece was crafted to feel both commemorative and contemporary, honouring the school’s storied past while engaging a new generation of students, staff, alumni and the broader community. The project required a detail-oriented approach and tight collaboration with multiple vendors to maintain brand integrity across varied mediums.

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