Grammar TGX – Curriculum Launch Video & Brand Identity

Creative Direction · Stakeholder Collaboration · Visual Identity Design · Video Production Oversight

Grammar TGX is a new curriculum initiative at Toowoomba Grammar School, built around the pillars of agriculture, innovation and entrepreneurship. I led the creative direction of its high profile launch, including the development of early brand identity concepts and the production of a compelling campaign video to introduce the initiative to the school community.

Creative Contribution

I worked closely with key school stakeholders to shape the creative brief, ensuring alignment with both the Grammar TGX vision and the broader school brand. I then collaborated with a videography team to bring the narrative to life through cinematic storytelling and strong visual cohesion. I also developed the initial logo concepts and managed the video’s technical presentation at the official launch event.

Deliverables

Creative Brief Development – Collaborated with leadership to define objectives, tone, and narrative

Launch Video – Direction and oversight of campaign film production

Brand Identity Concepts – Initial logo and visual direction for the TGX program

Event Coordination – Liaison with visual/audio teams to ensure seamless video presentation at launch

Creative Approach

The creative direction for Grammar TGX centred on innovation with purpose, combining grounded, agricultural imagery with forward thinking design elements to convey a bold new direction for education. The video highlighted student potential and community impact, blending story driven visuals with a confident, future focused tone. Every creative decision was made to reflect the integrity and ambition of the program, ensuring a strong emotional and visual connection with the audience.